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02 - 8 - 2008

bWell-informed™ Health Plan Forecaster Results in 30% Update of CDH for Downeast Energy
Excellent results attributed to the industry-leading educational resources available in the award-winning tool

NEW YORK, N.Y. – February 8, 2008 – bWell International today announced the results of its deployment of the bWell-informed™ Health Plan Forecaster with the employees of Downeast Energy. The tool, which was sold through Integrated/Greenwood resulted in a 30% uptake of the company’s Consumer Directed Health Plan.

The bWell-informed™ Health Plan Forecaster, sponsored by employers for their workforce, is the only interactive, personalized tool to help employees evaluate health plan options over time – from 1 to 20 years – based upon individual health and risk factors. The tool also incorporates a multimedia educational presentation to help users understand consumer directed health plans.

“With an emphasis on guidance, rather than advice, the bWell-informed™ Health Plan Forecaster helped the employees of Downeast Energy understand their health plan options and have the confidence to selecting the CDH option when it was right for their personal situation,” states Phil Micali, founder and CEO of bWell.

“The ability to provide our client Downeast Energy with this cutting-edge tool really added value,” says Dan O’Brien, Vice President of Sales for Integrated Healthcare. “We look forward to bringing these kinds of results to more clients nationwide.”

For more information call 917-254-4151 or email This e-mail address is being protected from spambots, you need JavaScript enabled to view it .

About bWell International, Inc.

bWell International brings cutting-edge education products—including the award-winning bWell-informed™ Health Plan Forecaster—and services for promoting consumerism to individuals for employers, governments, banks and health plans. bWell is proud to support the initiatives of the New York Business Group on Health (NYBGH), The Conference Board, Consumer Health World and several other organizations that encourage thoughtful consideration of the role of the individual in the delivery of healthcare services. For more information, visit www.bwell-inc.com, e-mail at This e-mail address is being protected from spambots, you need JavaScript enabled to view it , or call (917) 254-4151.

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