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Press Releases
03 - 08 - 2006

bWell International Presents "Implementing Consumer Driven Healthcare Programs" at The Conference Board 2006 Employee Health Care Conference

NEW YORK, N.Y./SAN DIEGO, Calif. – March 8, 2006 – Employers will learn many of the parameters for planning and implementing a consumer driven healthcare program during a seminar presented by Phillip Micali, founder and CEO of bWell International, inc. ( www.bwell-inc.com), at The Conference Board 2006 Employee Health Care Conference, co-sponsored by Towers Perrin, Wednesday, March 8, 2006, 8 A.M. – 11 A.M., Del Coronado Hotel, San Diego, California.

“Employers are interested in offering consumer driven programs, including health savings accounts with high deductible plans, but have a multitude of concerns regarding the roll-out of these programs,” says Micali, CEO of bWell, the leading provider of products and consulting services designed to support the identification and implementation of appropriate paths for Consumer Directed Health Plan (CDHP) design and launch. “This seminar will provide vendor neutral education with messages that fit the individual corporate culture, empowering employers to facilitate the best possible learning at the consumer level.

Micali will cover issues including:

  • How to most effectively change workers’ healthcare behaviors and attitudes
  • A review of effective communications tools for teaching people about consumer-driven plans and methods to implement them now
  • How health savings accounts, flexible spending accounts, and health retirement accounts fit into the CDHC
  • Choices needed to offer and facilitate a move to CDHC
  • What CDHC means to the company’s post-retirement medical benefits
  • When companies can expect to see results from this change
  • Case studies of companies that have implemented full and partial replacements

“There is widespread consensus that by allowing consumers to arrive at their own healthcare decisions, employers will experience improved quality of services and reduced costs,” notes Micali. “But the advent of CDHC may also generate market segmentation, threatening a company’s ability to insure all workers, or lead to some employees foregoing needed healthcare. This program will provide valuable information about the various stages of CDHC, including how to plan and implement programs that will produce optimal outcomes.”

bWell collaborates with large and mid-size employers to identify the most suitable vendor for the launch and roll-out of a CDHP offering. bWell also provides personalized consumer learning tools and calculators (bWell-informedTM) for reviewing coverage options. The company maintains an experienced, independent perspective that is vendor-neutral.

For more information call bWell at 917.523.9068.


About bWell International, inc.

bWell International brings cutting-edge products (tools and calculators) and services (consulting and coaching) to the health and wellness marketplace. With an expert team of professionals, bWell can help you make sense of the ever-evolving beliefs, values, and needs associated with personal wellbeing. bWell is proud to support Consumers for Healthcare Choices and several other organizations that encourage thoughtful consideration of the role of the individual in the delivery of healthcare services. For more information, visit www.bwell-inc.com, e-mail at This e-mail address is being protected from spambots, you need JavaScript enabled to view it , or call 917-523-9068.

Phil Micali has over 20 years’ experience designing, developing and operating innovative health and wellness companies, including HMOs and specialty managed care programs, both in the US and in Europe. Prior to his innovative work in developing, selling and implementing health savings account models of reimbursement, Micali spent over 10 years in behavioral healthcare with the nation’s leading managed mental health companies – foremost network development, account management and government programs.

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