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5/8/06: Aligning Incentives to Promote Safety under CDH programs

Press Releases
05 - 08 - 2006

Aligning Incentives to Promote Safety Under Consumer Driven Healthcare Programs

NEW YORK, N.Y./SAN DIEGO, Calif. – May 2, 2006 – Consumer driven programs may correct the variances in healthcare cost, quality and patient safety, but success hinges upon effective communications and education at the point of care, advises Phillip Micali, founder and CEO of bWell International, inc. (www.bwell-inc.com).

“What most people fail to realize is that the high-deductible component of the consumer directed health plan – not simply the health savings account – is the ultimate safety net,” says Micali, whose company brings tools, calculators, consulting and coaching services to the health and wellness marketplace. “But in terms of actual patient safety as it relates to provider care, this new era of consumerism demands that physicians communicate effectively with patients. Providers must articulate and execute the value proposition of care and treatment which include cost, quality and safety factors.”

Micali will provide expertise and guidance on these issues to attendees of the National Patient Safety Foundation’s (NPSF) Patient Safety Congress, May 12, 2006, San Francisco, California. Together with Ashley Gillihan, Partner, Alston & Bird, Atlanta, GA, Micali will present “Consumer Driven Healthcare: Aligning Incentives to Promote Safety,” 10:45am–12:00pm.

This session will focus upon:

  • The specifics behind the legislation and rules implementation regarding account-based consumer driven care, including Health Savings Accounts.
  • How benefit plan design drives consumer behavior.
  • What the consumer and provider have to learn through effective communication and education to have a meaningful conversation about cost, quality and safety at the point of service.

"Consumer driven programs actively engage people in multiple decision making processes that influence coverage, provider selection, lifestyle choices and treatment options,” says Micali. “This phenomenon is driving demand in a way that influences the doctor patient relationship and lessens the triangulation caused by traditional managed care. The impact on patient safety is profound.”

For more information, call bWell at 917.523.9068.

About bWell International, Inc.

bWell International brings cutting-edge education products (tools and calculators) and services (consulting and coaching) for promoting consumerism to individuals for employers, governments, banks and health plans marketplaces. bWell is proud to support the initiatives of the New York Business Group on Health (NYBGH) and several other organizations that encourage thoughtful consideration of the role of the individual in the delivery of healthcare services. For more information, visit www.bwell-inc.com, e-mail at This e-mail address is being protected from spambots, you need JavaScript enabled to view it , or call 917-523-9068.

Phil Micali has over 20 years’ experience designing, developing and operating innovative health and wellness companies, including HMOs and specialty managed care programs, both in the US and in Europe. Prior to his innovative work in developing, selling and implementing health savings account models of reimbursement, Micali spent over 10 years in behavioral healthcare with the nation’s leading managed mental health companies – foremost network development, account management and government programs.


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