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07 - 14 - 2006

bWell International Releases Cutting-edge Tool for Broker Marketing of HSA Plans—Affordably Priced for 2006!

Stand-alone presentation answers broker need for user-friendly HSA education and can be used in conjunction with a sales presentation.

NEW YORK, N.Y.  July 14, 2006  Augmenting its cost-effective arsenal of tools for consumer directed healthcare (CDHC) program education and implementation, bWell International today announced the release of the bWell-informedTM Educational Presentation tool for Health Savings Account (HSA) broker marketing.

Attractively priced for healthcare insurance brokers at $149.00 for an individual user license, this progressive educational tool provides an engaging 10-minute overview of HSA plans that makes it easy and enjoyable for employees to understand the new world of HSAs. Brokers can use the bWell-informedTM Educational Presentation to explain HSA plans to their clients. The presentation can be customized with broker information for a small additional fee. It is deliverable via Website download or on CD-ROM.

"This overview makes the intellectual  and the emotional  case for HSA plans, with simple, effective information and concepts that reinforce the message by images and examples," says Phil Micali, founder and CEO of bWell. "With an emphasis on guidance, rather than advice, the presentation helps consumers build confidence in the increasingly retail-oriented world of health and wellness services."

"As the nation's leading provider of tools and educational materials serving the booming CDHC marketplace, bWell International regards this educational presentation as just one of the many exciting tools and educational materials it now makes available," adds Mary Hobson, chief marketing officer of bWell. "The stand-alone flash presentation can be accompanied by a coordinated suite of educational materials for employees, as well as sales materials for brokers."

bWell International's consumer directed healthcare products include bWell-informedTM Health Plan Forecaster and bWell-informedTM Health Risk Forecaster.

The bWell-informedTM Health Plan Forecaster, sponsored by employers for their workforce, is the only interactive, personalized tool to help employees evaluate health plan options over time  from 1 to 20 years  based upon individual health and risk factors. bWell-informedTM Health Risk Forecaster is an online assessment that lets employees take a more active role in identifying and managing their health risks and ultimately their productivity. The Risk Forecaster is available as a stand-alone tool and as part of the Health Plan Forecaster.

Bulk licenses are available for the bWell-informedTM Educational Presentation. Customers who order before December 31, 2006 will receive a free copy of Phil Micali's informative whitepaper: "Top Trends in Consumer Directed Healthcare." Call 917-254-4151 to order or for more information.

About bWell International, Inc.

bWell International brings cutting-edge education products (tools and calculators) and services (consulting and coaching) for promoting consumerism to individuals for employers, governments, banks and health plans marketplaces. bWell is proud to support the initiatives of the New York Business Group on Health (NYBGH) and several other organizations that encourage thoughtful consideration of the role of the individual in the delivery of healthcare services. For more information, visit www.bwell-inc.com, e-mail at This e-mail address is being protected from spambots, you need JavaScript enabled to view it , or call 917-523-9068.

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