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Press Releases
04 - 10 - 2006

Employers Maximize Consumer Directed Health Plan Enrollment: bWell International's CEO Presents at Consumer Driven Health Care Conference and National Health Prevention and Wellness Conference

NEW YORK, N.Y./SAN FRANCISCO, Calif. – March 22, 2006 – Philip Micali, founder and CEO of bWell International, inc. (www.bwell-inc.com), will provide expert guidance to employers on ways to maximize employee enrollment in consumer directed healthcare (CDHC) programs at the upcoming Consumer Driven Health Care Conference (CDHCC) and National Health Prevention and Wellness Conference (NHPWC), Monday, May 8, 2006, 8:30-12:00 and 1:30-4:00, Hyatt Regency San Francisco, Embarcadero Center, Calif.

“Many employers now have Consumer Directed Health Plan (CDHP) experience and want to expand employee interest and enrollment in programs,” says Micali, CEO of bWell, the leading provider of products and consulting services designed to support the identification and implementation of appropriate paths for CDHP design and launch. “Now that employees are empowered to spend their own dollars, the need for education and information about healthcare benefits and services is essential.”

Drawing upon extensive experiences with vendor-neutral approaches to employee education, Micali will cite examples of successful enrollment initiatives and case studies, including the Microsoft CHDP Experience: Adapting Your CDHP Program to the Cultural Context of Your Organization.

“This is a critical time for many employers to move beyond the plan design phase and into health promotion,” says Micali. “Employers need to understand how to most effectively change workers’ healthcare behaviors and attitudes and implement effective communications tools that create a dialogue, not just a monologue about benefits. Companies also want to know when they can expect to see results from these changes and ways to track and compare CDHP results.”

Micali joins CDHC luminaries in authoritative panel presentations, including Jeff Munn, Hewitt Associates; Robert Brown, Kibble & Prentice; and Thomas Kess, PhD, Milliman. Karen Kirkpatrick, Infinisource, will act as moderator for both sessions.

Micali has over 20 years’ experience designing, developing and operating innovative health and wellness companies, including HMOs and specialty managed care programs, both in the U.S. and in Europe. Prior to his innovative work in developing, selling and implementing health savings account models of reimbursement, Micali spent over 10 years in behavioral healthcare with the nation’s leading managed mental health companies – foremost network development, account management and government programs.

bWell collaborates with large and mid-size employers to identify the most suitable vendor for the launch and roll-out of a CDHP offering through bWell-planningTM. bWell also provides personalized consumer learning tools and calculators (bWell-informedTM) for reviewing coverage options, which includes a health risk assessment for exploring lifestyle behavior options. The company maintains an experienced, independent perspective that is vendor-neutral.

For more information, call bWell at 917.523.9068.

About bWell International, inc.

bWell International brings cutting-edge products (tools and calculators) and services (consulting and coaching) to the health and wellness marketplace. With an expert team of professionals, bWell can help you make sense of the ever-evolving beliefs, values, and needs associated with personal wellbeing. bWell is proud to support Consumers for Healthcare Choices and several other organizations that encourage thoughtful consideration of the role of the individual in the delivery of healthcare services. For more information, visit www.bwell-inc.com, e-mail at This e-mail address is being protected from spambots, you need JavaScript enabled to view it , or call 917-523-9068.

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