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08 - 2 - 2006

bWell International Expands Advisory Board, Strengthens Market Position in Consumer Directed Healthcare

NEW YORK, N.Y. – August 2, 2006 – bWell International, developers and marketers of bWell-Informed™ Health Plan Forecaster and bWell-Informed™ Health Risk Forecaster for consumer directed healthcare decision-making, has appointed knowledgeable industry leaders Cynthia Feiden-Warsh and Robert Llewellyn to its advisory board.

Ms. Feiden-Warsh is an independent health care consultant, with specialized expertise in consumer driven health care as well as Medicaid product development and strategy. She has spent the past 5 years at Lumenos, a pioneer in the field of consumer driven health, where she was Vice President of Development for Government Programs and also served as the company’s Vice President of Sales for the Mid-Atlantic and Northeast regions. Previously, she held senior management positions in sales and product development at ValueOptions, a behavioral healthcare company, and spent 14 years working for the State of New York in a variety of senior health policy positions, including Executive Director of the Governor’s Health Care Advisory Board and Chief of Staff at the Office of Mental Health. Feiden-Warsh holds a Master of Social Work degree from New York University.

Robert Llewellyn, healthcare IT consultant for Microsoft and Premera Blue Cross, has both business and academic experience focusing upon successful and sustainable changes in healthcare organizations.  He served as Vice President of Information Technology for Blue Cross of Washington and Alaska, where he tackled some of these related challenges facing large health organizations.  Llewellyn is currently conducting research with large hospital systems and national health plans, measuring and comparing factors that impact change both here and abroad, and evaluating the effect of  government mandates and market-wide changes for patient privacy and Consumer Driven Health.

“The addition of these two outstanding individuals broadens the knowledge base of the bWell Advisory Board and brings new perspectives to our company focus on CDH,” says Phillip Micali, founder and CEO of bWell international, inc. (www.bwell-inc.com).

The bWell-Informed™ Health Plan Forecaster, sponsored by employers for their workforce, is the only interactive, personalized tool to help employees evaluate health plan options over time – from 1 to 20 years – based upon individual health and risk factors.  bWell-Informed™ Health Risk Forecaster is an online assessment that lets employees take a more active role in identifying and managing their health risks and ultimately their productivity.  The Risk Forecaster is available as a stand-alone tool and as part of the Health Plan Forecaster.

About bWell International, Inc.

bWell International brings cutting-edge education products (tools and calculators) and services (consulting and coaching) for promoting consumerism to individuals for employers, governments, banks and health plans marketplaces. bWell is proud to support the initiatives of the New York Business Group on Health (NYBGH) and several other organizations that encourage thoughtful consideration of the role of the individual in the delivery of healthcare services. For more information, visit www.bwell-inc.com, e-mail at This e-mail address is being protected from spambots, you need JavaScript enabled to view it , or call 917-254-4151.

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